Education — Rachel Perry

Relevant Courses and Coursework

MAR 3391- Professional Selling

Topics

Assignments

Written speed selling activity
Write and revise an elevator pitch
Apply conceptual knowledge of the sales process to a real-world scenario through the completion of multiple role-play presentations.
Conduct self evaluations after each role-play to identify where you can improve.

MAR 4418- Strategic Sales Force Management

Topics

How to manage a sales force
How to make marketing decisions based on ethical knowledge
Solve marketing-related problems (ex: application of pricing tactics and calculating markups, markdowns, and breakeven points)

Assignments

Conduct a comprehensive guest speaker observation for each of the 3 in-class guest speakers.
Throughout the semester complete the Cantopia interactive business simulation project as a group. In the simulations groups manage simulated sales environments, make strategic decisions on operations like territory design, forecasting, compensation, and team performance.
At the end of the simulation create a strategic recap and analysis of your group’s business simulation performance. Your group will present the results of your simulation and provide insights into what you did well on and where you could have improved.

MAR 3721- Digital Media Marketing

Topics

Assignments

Stukent mimic digital marketing simternship- a digital marketing simulation that tasks students with managing a digital marketing campaign (semester long digital simulation)
Apply emerging trends (AI) to businesses corresponding to the business needs
Select two potential companies to conduct a marketing campaign on and compare them on different metrics to decide which company to move forward with (Part 1 of the semester long group project)
Design and analyze a comprehensive overall marketing campaign (semester long group project)

MAR 3615- Marketing Analysis

Topics

Apply online and offline behavior-based metrics to make effective marketing decisions
Acquire a basic portfolio of quantitative methods commonly used in business practice
Understand the impact of marketing analytics in areas such as market research, product management and consulting.
Understanding what a regression analysis means and how to run one in excel.
Data, data types, and descriptive & hypothesis testing

Assignments

As a team perform a detailed STP (segmentation, targeting and positioning) analysis using the assigned case.
Use excel to run quantitative analyses on our dataset.
Build an actionable marketing strategy using the assigned case.
Learn how to use tableau and apply it to the semester long group project

MAR 3613- Marketing Research

Topics

Determining the specific data needed to address and solve marketing problems effectively.
Translating data insights into actionable and appropriate marketing strategies and decisions.
Transforming raw data into actionable insights that drive business decisions.

Assignments

Create professional surveys using Qualtrics and analyze the collected data through various statistical software tools.
Group progress report that provides an introduction to our client, an identification of the marketing problems, and a summary of our research objectives.
Design, execute, and present a data-driven, survey-based marketing research study. In this study your group will act as an independent marketing research firm, selecting a local business or nonprofit organization as our client (semester long group project).
Conduct a peer evaluation of each of your group members at the end of the semester long group project